MTV’s channel “Teen Nick” has begun airing a promotional announcement for TheTrevorHelpline.org, The Trevor Helpline states it is “a free and confidential service that’s open for gay and questioning youth. Be proud of who you are.” The organization’s website has a constant link called “Things to consider when coming out” and is currently promoting “LBGT History Month October 2011, 31 Days. 31 Icons.” It goes on to list celebrities that are LGBT icons. LGBT stands for lesbian, gay, bisexual, and transgender, and now adding Q which stands for Questioning Youth is referenced LGBTQ on this site.
The Trevor Helpline promotion aired during the “Beat It” episode of Teen Nick’s Degrassi series when teen Riley, the openly gay football captain and starting quarterback, declined reparative therapy for his homosexuality. Not only is Teen Nick now featuring a show that encourages the nation’s youth to embrace alternate lifestyles, but the family retail chain Target Corporation is helping through sponsorship.
Upon discovering that Target Corporation is one of the main advertisers during the progressive and inspirational program Degrassi, we are delighted and the retail chain needs to know we are behind them. At least three Target advertisements appeared during each episode of Degrassi this past weekend.
They are enabling teens and children to become comfortable with their sexual preference and to ignore the closed-minded hate groups out there on a program that also promotes the transgender and homosexual lifestyle.
The helpline helps a child or teenager who may be a bit confused about his or her sexuality. It openly promotes that “if you call this helpline, you are not persuaded to walk away from the lifestyle. You are persuaded to be proud and embrace it.” Target and Teen Nick are being extremely helpful. People need to know that being gay is not an inconvenience that will go away if you ignore it. You are born that way and there is nothing wrong with that.
Please send Target an email to let them know that you appreciate Target’s ads helping to subsidize this promotion on the Teen Nick show, Degrassi, and the wonderful program itself.
Additional contact information:
Gregg W. Steinhafel, President
1000 Nicollet Mall
Minneapolis, MN 55403
Primary Phone: 800-440-0680
Secondary Phone: 612-304-6073
E-Mail: Gregg W. Steinhafel, Target Corporation